FORMAT (ml) : 150ml
TYPE : Heat Lotion
CONCERN HAIR TYPE: All Hair Types.
HOW TO USE: Apply onto damp, towel dried hair before proceeding to blowdry/heat style.
Thanks to it’s repositionable technology, l’incroyable blowdry provides error proof styling. Mistakes can be reworked without reapplying the product or having to dampen or rewash hair.
Get rid of the dreaded ponytail bump. Define styles after your workout. Boost that flattened 2nd day bedhead. Touch up hair just by adding heat. Infallible style every time signed with the Kérastase Touch.
KEY ACTIVE INGREDIENTS: Groundbreaking, proprietary SRS® technology.
Long Description: L’incroyable blowdry doesn’t just give you infinite repositionability or 96 hours of frizz protection, it gives you time. Time you used to spend reapplying product or worrying about styling it wrong. L’incroyable blowdry’s shape memory allows you to style and restyle in minutes. This means going curly, straight and curly again without reapplying.
Marketing Claim: Protects Hair Against Damage
ALPHA ISOMETHYL IONONE
PARFUM / FRAGRANCE
BENEFITS: Create endless looks with our ground breaking Couture Styling innovation. Miracle heat sensitive microwax technology allows the hair to set and re set styles with ease. The perfect blowdry in a bottle.
• Optimal shapeability
• Infinite repositionability without reapplying
• Zero stiffness
• 96 Hour Extreme Anti Frizz Control
• 450° Thermo Protection
Every woman who blowdries. Easy to shape, long lasting shape memory and shine without compromising touchability.